Meg Robichaud is an illustrator and designer currently working at Lyft. She previously worked as illustration lead at Shopify, where she led an overhaul of their illustrative brand and wrote a ton of informative, witty posts about the process.
When humanizing technology means illustrating humans (or even human-like characters), opportunities and risks abound. A tone-deaf approach could irritate, or worse, offend. This week, we learn how to represent people with an eye towards representation.
There’s a big difference between a “style” and a “system.” One is fragile, the other is flexible. One is pretty, the other is proven. This week, we examine the end of the Putnam Process. How do you ensure the successful launch and legacy of an illustrated brand?
Illustration isn’t child’s play, witchcraft, or snake oil. It’s the product of practical, proven processes. And alliteration. In episode two, we discover how illustrated styles leap from ideation to visualization.